I designed the logo and overall visual identity for a3d3.ai, a research initiative bringing together scientists from leading institutions including the University of Washington, MIT, Duke, Purdue, Caltech, Georgia Tech, and the University of Pennsylvania. The goal was to create a visual language that could hold both technical rigor and conceptual openness, reflecting the group’s focus on advanced data-driven research while remaining legible to broader audiences. I developed a modular logo system and accompanying typography and color palette that emphasize clarity, scalability, and adaptability across digital platforms, presentations, and publications.
I designed the logo and visual identity for the Association of Marketing Theory and Practice conference, developing a cohesive look and feel that carried across print and digital materials. The goal was to create a system that felt contemporary and intellectually grounded while remaining flexible enough to support a wide range of content, from programs and signage to presentation templates. I established a clear typographic hierarchy, color palette, and layout structure that emphasized readability and consistency, helping unify the conference’s communications.
